What Do Shoppers Value When They Walk into Your Store?
If you want to make your customers happier and more comfortable, and you hope to increase sales, it helps to think like your customer when you look at your store and what it offers.
You need to get a better idea of what customers value when they walk into your store, and other stores for that matter.
This deeper understanding can help you to improve many aspects of your retail shop including the layout and the overall tone and feel.
Feeling Welcomed And Never Ignored
When someone walks into your store, whether it is their first visit or they are a regular customer, they should always feel welcomed.
Greeting people upon arrival with a smile, and asking them right away if they need any help or if they are just browsing can go a long way in helping to make their experience in the store better.
In addition, sales associates should be around in the event people have questions about certain products.
You never want the people who come into your store to feel as if you are ignoring them or that you are not around when they need help.
People can sour on a store very quickly if this happens.
Not Being Hounded By Salespeople
However, you do need to strike a balance, as the opposite can be true, too.
If you have sales associates who are always pressuring people into buying or trying to oversell, or if you have staff that follows customers around the store, they will feel uncomfortable.
Most of the time they will leave, and some will even write negative reviews about your store online.
Good Store Layout And Cleanliness
When a customer comes into your store, they also want to have a layout that is easy to navigate.
Make sure there is plenty of space in the aisles and between displays.
People do not like feeling overcrowded when they are shopping, and a poor layout can cause problems very quickly.
A clean store is another one of the necessities.
No one wants to shop in a dirty store, even if the prices are good.
The Prices And Selection
Of course, one of the other things that shoppers are going to value when they walk through your doors is the items you have available for them, as well as the prices for those items.
You need to know your customers and know what they want, and what they are willing to pay for those items.
Today, you must have good prices that are on par with the competitors and the Internet when possible.
You aren’t just competing with the store down the road any longer; you also have to contend with the web.
To make your store as friendly and valuable as possible to visitors, think about the things you would typically want from a store that you visit.
Make sure your retail space lives up to and exceeds your expectations, and you can be sure it will be a much better experience for your customers. Make it fun, exciting, and vibrant.
The Retail Sales Academy Team