You’ve heard it before – you only get one chance to make a first impression.
However, that adage doesn’t really explain why it’s so important to make the right first impression. Continue reading
How Can A Safer Environment Increase Your Sales?
What would you say are the most important factors that affect your store’s sales?
Most business owners would cite things like product price, the competition in the area, the knowledge of their staff, and similar factors. Continue reading
3 Reasons Why Honesty Matters In Retail
What comes to mind first when you think of a salesperson?
Is it the unctuous way they greet you and ask about your needs? Continue reading
Everything You NEED To Know About Cross-Selling & Upselling
Looking to improve profitability and bolster success within your retail operation?
Cross-selling and upselling can be the keys you’re lacking. Continue reading
6 Factors That Will Affect Your Customers Decisions
Whether you sell software or running shoes, landscaping services or web design services, you’re dealing with customers.
Understanding what makes a person decide to buy something is one of the most crucial considerations you’ll make as a business owner. Continue reading
Do You Know The Difference Between Features & Benefits?
What is your customer’s primary reason for buying your product?
Too many business owners would answer this question by saying it’s the list of features offered. Continue reading
3 Ways To Identify The Problems Your Customers Face
What is it that your customers need?
Why do they come to your business, or turn to one of your competitors? Continue reading
5 Ways To Find Out What Your Customers REALLY Want
You built a business based on offering a particular product or service.
That decision was predicated on seeing a demand in the market.
Continue reading
How Can You Identify Competitors In Your Area?
On the surface, it sounds pretty easy to identify your competitors.
For instance, if you run a general clothing store, then any other store in your area could be considered a competitor. Continue reading
3 Ways You SHOULD Handle Questions About Competitors
No business, no matter how small, or how isolated, operates in a complete vacuum.
You have competitors out there, even if you haven’t identified them yet. Continue reading
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