You’ve heard it before – you only get one chance to make a first impression.
However, that adage doesn’t really explain why it’s so important to make the right first impression. Continue reading
You’ve heard it before – you only get one chance to make a first impression.
However, that adage doesn’t really explain why it’s so important to make the right first impression. Continue reading
What would you say are the most important factors that affect your store’s sales?
Most business owners would cite things like product price, the competition in the area, the knowledge of their staff, and similar factors. Continue reading
What comes to mind first when you think of a salesperson?
Is it the unctuous way they greet you and ask about your needs? Continue reading
Looking to improve profitability and bolster success within your retail operation?
Cross-selling and upselling can be the keys you’re lacking. Continue reading
Whether you sell software or running shoes, landscaping services or web design services, you’re dealing with customers.
Understanding what makes a person decide to buy something is one of the most crucial considerations you’ll make as a business owner. Continue reading
What is your customer’s primary reason for buying your product?
Too many business owners would answer this question by saying it’s the list of features offered. Continue reading
What is it that your customers need?
Why do they come to your business, or turn to one of your competitors? Continue reading
You built a business based on offering a particular product or service.
That decision was predicated on seeing a demand in the market.
Continue reading
On the surface, it sounds pretty easy to identify your competitors.
For instance, if you run a general clothing store, then any other store in your area could be considered a competitor. Continue reading
No business, no matter how small, or how isolated, operates in a complete vacuum.
You have competitors out there, even if you haven’t identified them yet. Continue reading
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