3 Ways To Encourage The Impulse Sale Within Your Store
The impulse buy is something with which we are all familiar. You walk into a store and then you see something that wasn’t on your list, and that probably wasn’t even on your mind.
However, you know you can’t leave the store without it.
These impulse buys can be quite a boon for retail shops, so it makes sense to want to do everything in your power to make it easier to get those sales.
Fortunately, there are certain things you can do within your store that are simple and effective.
Let’s look at some of the tactics you can start using.
When it comes to placement, you need to do several things.
First, you have to make sure the items you are hoping become impulse buys are as visible as possible to the target audience.
As long as the items are visible and the potential buyers can see them, you are part of the way to making the impulse sale.
However, it is also about where you place the item.
When you are placing the items you want to have become impulse buyers, there are generally two very good places to choose according to VendHQ.com.
First, you should consider putting them near your bestselling items.
Since people are already on their way to purchase those items, another interesting, generally cheaper, item in the area could make for an impulse buy.
Of course, there is also the classic option for putting the impulse items right near the checkout area where they are easy to grab.
The Right Types Of Products
Of course, the only way you will end up selling any impulse items is if you make sure you are getting the right types of items from the start.
You need to have items that your customers are actually interested in buying.
The best items tend to be those that are easy to grab and carry or pop into a cart.
In addition to being small, it is generally a good idea if they also happen to be inexpensive when compared with many of the other items in the store.
Take a typical grocery store as an example.
At the checkout lines, they have gum, candy, soft drinks and bottled water, and magazines.
These are quick and easy items that many people pick up and put on the conveyor without thinking twice.
Consider the psychological triggers you can use if you would like to have a better shot at making those sales.
Let’s look at some ways this can work for you.
If you have a limited-time promotion, for example, it will encourage people to buy since they know they will not be able to get the deal after the promo is over.
You can also provide great deals, and let people know they are getting a great deal.
Buy one get one free tends to work quite well.
These are just some of the ways you can make more impulse sales and help to improve your store’s bottom line.
The Retail Sales Academy Team